🏋️ GoHighLevel snapshot · Gyms & Fitness Studios

Fitness snapshot mini-course

Six short visual lessons. Follow along in your own GoHighLevel account and you’ll be live by lesson 6.

Lesson 1 of 6

Install and brand the fitness snapshot

Get the snapshot into the gym's sub-account and branded with its name, offers and hours.

  1. Import the snapshot link, then go to Account Snapshots > Imported Snapshots and push it to the gym's sub-account.
  2. Open Settings > Business Profile and add the gym name, logo, address and time zone.
  3. Go to Settings > Custom Values and fill in owner name, phone, booking link and service area.
  4. Confirm the trial offer, comeback offer and referral reward with the owner and update those values.
  5. Update Business Hours so after-hours messages set the right expectations.
  Settings → Custom Values
Settings → Custom Values
Lesson 2 of 6

Capture trial leads and reply in seconds

Make sure every trial lead and missed call gets an instant response with the offer.

  1. Go to Sites > Forms > Builder and adjust the trial request form for the gym's programs.
  2. Connect the form to the website and your Facebook or Instagram lead ads.
  3. Open Automation > Workflows > 01 and set the new-lead alert to the front desk.
  4. Open workflow 02 and confirm the missed-call text-back is published.
  5. Submit a test lead and check Conversations for the instant text and email.
  Workflow 01 · Speed-to-Lead
Workflow 01 · Speed-to-Lead
Lesson 3 of 6

Book intro sessions and cut no-shows

Set up the intro session calendar so booked prospects actually walk in.

  1. Go to Calendars > Calendar Settings and edit Free Intro Session.
  2. Assign coaches and set availability around the class schedule.
  3. Copy the booking link into the booking_link custom value.
  4. Open workflow 04 and review the confirmation and reminder texts.
  5. Open workflow 05 and confirm the no-show recovery reminds them their trial is waiting.
  Workflow 04 · Booking Confirmations
Workflow 04 · Booking Confirmations
Lesson 4 of 6

Track trials through to membership

Use the Sales Pipeline so every trial user gets a clear membership ask.

  1. Go to Opportunities > Pipelines and walk through Intro Session Booked, Trial Active and Membership Offer Sent.
  2. Train staff to move a card to Trial Active after the intro session and tag it 'niche campaign'.
  3. Review workflow 21 so the trial sequence matches the length of the gym's trial.
  4. Move cards to Won when someone joins to trigger the welcome in workflow 08.
  5. Use workflow 18 alerts to catch trial users nobody has followed up with.
  Opportunities → Pipelines
Opportunities → Pipelines
Lesson 5 of 6

Reviews, referrals and win-backs

Turn happy members into reviews and referrals and bring former members back.

  1. Go to Settings > Integrations and connect the Google Business Profile.
  2. Confirm the review link in Reputation > Settings and the review_link custom value.
  3. Open workflow 11 and assign who receives private feedback from unhappy members.
  4. Export cancelled members from the gym software, import them under Contacts and tag them 'start reactivation'.
  5. Work replies from the Reactivation pipeline and Conversations.
  Reputation
Reputation
Lesson 6 of 6

Launch retention and optimize

Keep members engaged and track the numbers that matter to the owner.

  1. Build a smart list of members due for a 90-day check-in and tag them 'service due'.
  2. Add a weekly routine to tag members with no recent check-ins for a coach call.
  3. Schedule the New Year campaign in workflow 20 for late December.
  4. Review the Dashboard monthly for trials started, trial-to-member conversion and win-backs.
  5. Test a new trial offer or intro format each quarter and compare conversion.
  Dashboard
Dashboard

Launch your next fitness client this week

One-time $397. Includes the snapshot, both PDFs, the walkthrough and the mini-course. Or get all 20 niches for $1,997.